Advertising Services for Advertisers
 

The Online Advertising Advantage
Better Targeting
Targeting campaigns to a specific audience utilizing zip code, city, age or demographics ensures campaigns only reach highly qualified recipients.

Achieve Specific Campaign Goals
Online advertising enable advertisers to achieve specific campaign goals more strategically than traditional media. Advertisers can weigh creative by best performing, limit daily impressions through frequency caps and have better reach control by the advanced targeting capabilities offered online.
 
Immediate Response
Online advertising enables consumers to take immediate action in response to your message. Your audience is only one click away from the advertisers website to learn more about a product, register for information, or even buy.

Proof of Performance
Advertisers have the ability to test and optimize the effectiveness of their online campaigns in real time including impressions, clicks, and conversions to ensure the right message is reaching the right audience.

 Advertising Matrix
 Consideration Point
Broadcast Media
Daily-Use Print
Magazines
Direct Mail
The Web
 Instant consumer interaction
No
No
No
No
Yes
 Production expense
High
Medium
High
High
Low
 Insertion expense
High
Medium
High
Medium
Low
 Large, international reach
Maybe
No
Maybe
No
Yes
 Ability to target the audience
No
No
Yes
Yes
Yes
 Lead time for message insertion or changes
Weeks
Weeks
Months
Weeks
Hours
 Easy real-time reporting of effectiveness
No
No
No
No
Yes
 Audience determines if/when they view your ad
No
Yes
Yes
Yes
Yes